“Sell My Car” Dealership Terms and Conditions

Last updated: 23 March 2026

1.1. These dealership terms and conditions (“Dealer Terms”) govern your participation in the Sell My Car dealer network (the “Network”) operated by Moola Asset Management
Limited (“we”, “us”, “our” or “Carmoola”), a company registered in England and Wales, with company number 14712041.

1.2. These Dealer Terms apply to each motor dealer business that:

a) is a member of Carmoola’s Trusted Dealership scheme and is included in the
Network by us; or
b) is otherwise invited by us to participate in the Network.

1.3. You may opt out of the Network at any time by giving us written notice. If you opt out,
we will stop sending you new opportunities under the Service, but these Dealer Terms
will continue to apply to any transaction already in progress and to any rights or obligations that have already arisen.

1.4. By remaining in the Network, receiving vehicle opportunities from us, submitting any bid or otherwise participating in the Service, you agree to be bound by these Dealer Terms.

1.5. In these Dealer Terms, “Dealer”, “you” and “your” mean the motor trade business entity
participating in the Network, including its employees, officers, contractors and agents
acting on its behalf.

2. The Service

2.1. Carmoola operates a service that connects private vehicle sellers (“Customers”) with
participating dealers.

2.2. Through the Service:

a) Customers submit vehicle details, images, video, documents and other
information to Carmoola;
b) Carmoola may circulate those details to some or all dealers in the Network;
c) dealers may submit bids for vehicles they wish to purchase;
d) Carmoola may present one or more bids to the Customer; and
e) if a Customer decides to proceed, Carmoola may help coordinate the
transaction, including collection and the flow of funds.

2.3. Carmoola acts only as an intermediary and service operator. Carmoola is not the seller
or buyer of any vehicle.

2.4. The contract for the purchase of the vehicle is between you and the Customer, not
between you and Carmoola.

3. Joining the Network and receiving opportunities

3.1. If you are a member of Carmoola’s trusted dealer scheme, we may include you in the
Network automatically unless and until you opt out.

3.2. We may also include other dealers in the Network at our discretion.

3.3. Carmoola may send you opportunities to purchase vehicles by email, through a dealer
portal, or by any other business communication method we make available from time to
time.

3.4. You are responsible for ensuring that your contact details, inboxes, systems and any
portal credentials are kept up to date and monitored appropriately.

3.5. We do not guarantee that you will receive any minimum number of opportunities, listings or completed transactions.

4. Eligibility and standards

4.1. To participate in the Network, you must at all times:

a) be a bona fide motor trade business operating lawfully in the United Kingdom;
b) hold all licences, insurances and memberships required for your business;
c) comply with all applicable laws, regulations, industry codes and HMRC
requirements;
d) maintain appropriate standards of professionalism, customer care and fair
dealing; and
e) have the operational ability to inspect, collect, pay for and complete transactions
promptly.

4.2. You must ensure that any employee, contractor or agent acting for you in connection
with the Service is properly trained and authorised.

4.3. Carmoola may suspend, restrict or remove you from the Network at any time if we
reasonably believe that:

a) you no longer meet our eligibility criteria;
b) your conduct presents legal, reputational, operational or customer risk;
c) you have breached these Dealer Terms; or
d) your participation is no longer compatible with the operation of the Service.

5. Vehicle information and bidding 4. 5. Vehicle information and bidding

5.1. Carmoola may provide you with vehicle details supplied by the Customer, which may
include information about the vehicle’s make, model, registration, age, mileage, condition,
service history, MOT status, damage, finance, location, photographs, videos and
supporting documents.

5.2. Carmoola does not independently verify all information supplied by Customers and
does not guarantee its accuracy, completeness or reliability.

5.3. You must carry out your own assessment and make your own commercial decision
whether to bid.

5.4. If you wish to purchase a vehicle, you may submit a bid during the relevant bidding
window using the method specified by Carmoola. Bids are blind. You will not see other
dealers’ bids.

5.5. Unless we expressly state otherwise, each bid submitted by you:

a) is a firm offer by you to purchase the relevant vehicle from the Customer at the
bid price and, if accepted by the Customer, commits you to proceed except
where these Dealer Terms expressly allow you to decline to proceed;
b) is made in reliance on the information provided to you through the Service;
c) is subject only to the vehicle not materially matching the Customer’s description
or to another material issue affecting title, finance, legality, identity or fraud risk;
and
d) remains open for acceptance for the period specified by Carmoola or, if no
period is specified, until the end of the relevant opportunity window.

5.6. Your bid must state only the amount you are offering to pay the Customer for the
vehicle. Your bid must not include Carmoola’s transaction fee or VAT on that fee. Those
amounts are payable by you to Carmoola separately in addition to the bid amount

5.7. Carmoola may, in its discretion, decide which bids to present to a Customer and is not
obliged to present every bid received.

6. Fees

6.1. For each completed transaction, you must pay Carmoola a fixed transaction fee of £399 plus VAT (the “Transaction Fee”), unless Carmoola notifies you in writing of a different fee structure applying to your participation.

6.2. The Transaction Fee is payable in addition to:

a) the purchase price payable by you to the Customer for the vehicle; and
b) any of your own transport, inspection, staffing, storage, repair or other operating
costs.

6.3. There is no membership fee, subscription fee or listing fee unless we agree otherwise
with you in writing.

6.4. The Transaction Fee becomes due for each completed transaction.

7. When a transaction is completed 

7.1. A transaction is only completed when all of the following have occurred:

a) the Customer has accepted your bid;
b) you have confirmed that you will proceed;
c) your purchase funds, together with the Transaction Fee and any applicable VAT
on that fee, have been received by Carmoola; and
d) the vehicle has been collected by or on your behalf.

7.2. Until all of those steps have occurred, no transaction has completed.

7.3. Once a transaction has completed:

a) the sale of the vehicle is final, except where otherwise required by law or
expressly agreed in writing;
b) title to and risk in the vehicle pass in accordance with clause 10; and
c) the Transaction Fee is fully earned and non-refundable except as expressly
stated in these Dealer Terms.

8. Payment process

8.1. If a Customer accepts your bid, Carmoola will notify you and request payment.

8.2. You must pay to Carmoola by the deadline stated in the acceptance notice:

a) the agreed purchase price for the vehicle;
b) the Transaction Fee; and
c) VAT on the Transaction Fee.

8.3. Carmoola may invoice you for the Transaction Fee and VAT. Any invoice issued by
Carmoola is for Carmoola’s own services to you and does not relate to the sale of the
vehicle itself.

8.4. Carmoola may receive and hold the purchase funds for the purpose of facilitating the
transaction and releasing the agreed sale proceeds to the Customer once the
transaction completes.

8.5. The vehicle must not be collected unless the required sums have been received in full
and cleared, unless Carmoola agrees otherwise in writing.

8.6. If you fail to pay on time, Carmoola may suspend your access to the Network, refuse to
present further opportunities to you, cancel the proposed transaction and charge
interest on overdue sums at 4% per annum above the Bank of England base rate,
accruing daily.

9. Inspection and refusal to proceed

9.1. You may inspect the vehicle before or at collection to confirm whether it materially
matches the information provided through the Service.

9.2. If the vehicle materially matches the Customer’s description and there is no material
issue affecting title, finance, legality, identity or fraud risk, you must proceed with the
purchase and collection.

9.3. If you reasonably conclude that the vehicle does not materially match the Customer’s
description, or that there is a material issue affecting title, legality, identity or fraud risk,
you may decline to proceed. If you do so, you must notify Carmoola immediately and
provide reasonable supporting evidence, including images, video, documents or
inspection notes where available.

9.4. You must not rely on immaterial discrepancies, normal wear and tear, or matters already disclosed through the Service as a reason to refuse to complete.

9.5. Carmoola will act reasonably in determining whether you were entitled to decline to
proceed under this clause. If Carmoola determines that you were entitled to do so,
Carmoola will refund the Transaction Fee and any VAT paid on that fee within 10 working
days.

9.6. If, after a Customer has accepted your bid, you fail to proceed with the purchase other
than for a reason expressly permitted by these Dealer Terms, you will be in breach of
these Dealer Terms. In that case, Carmoola may retain the Transaction Fee, suspend or
remove you from the Network, and recover from you any reasonable third-party costs or
losses incurred as a result.

10. Collection and transfer of title

10.1. Once payment has been received and collection is arranged, you must collect the
vehicle from the Customer at the agreed time and place, normally within 5 working days
after cleared funds have been received, unless Carmoola agrees otherwise.

10.2. You are responsible for your own collection arrangements and for any person collecting
on your behalf.

10.3. At collection, you must ensure that all items reasonably required for completion are
collected from the Customer where available, including:

a) the vehicle;
b) keys;
c) the V5C registration document;
d) MOT documentation;
e) service history; and
f) any other relevant ownership or vehicle documents.

10.4. Title to and risk in the vehicle pass to you only when the transaction completes in
accordance with clause 7.1. From the point of completion, the vehicle is entirely your
responsibility.

11. Data protection and permitted use of information

11.1. Carmoola may share with you personal data and vehicle-related information relating to Customers and vehicles listed through the Service, including:

a) name;
b) email address;
c) telephone number;
d) postcode or location information;
e) vehicle registration and vehicle details;
f) photographs, video and condition information;
g) ownership, finance and document information; and
h) any other information reasonably required to assess, progress and complete a
proposed vehicle purchase.

11.2. You may use that information only:

a) to assess whether to bid for the vehicle;
b) to submit and administer a bid;
c) to contact the Customer where authorised by Carmoola or where necessary to
progress an accepted transaction;
d) to arrange inspection, collection and completion;
e) to carry out legitimate fraud prevention, identity, sanctions, anti-money
laundering and compliance checks;
f) to comply with your legal and regulatory obligations; and
g) to deal with complaints, claims or disputes relating to the transaction.

11.3. You must not:

a) use Customer data for marketing;
b) add Customer details to your CRM, prospect database or marketing lists;
c) profile Customers for unrelated commercial purposes;
d) use Customer data to try to transact outside the Service;
e) share Customer data with any third party except as necessary for an authorised
collection, inspection, compliance or transaction-related purpose; or
f) retain more Customer data than is reasonably necessary.

11.4. Once personal data is shared with you through the Service, you will normally process
that personal data as a separate controller for your own purposes connected with
assessing, progressing and completing the proposed purchase and complying with your
legal and regulatory obligations.

11.5. You must process all personal data shared through the Service in accordance with
applicable data protection law, including the UK GDPR and the Data Protection Act 2018,
and implement appropriate technical and organisational security measures.

11.6. You must notify Carmoola without undue delay if:

a) you become aware of any personal data breach involving data received through
the Service;
b) you receive any complaint, claim, request or regulatory enquiry relating to such
data; or
c) you become aware that any data has been used or disclosed other than as
permitted by these Dealer Terms.

11.7. Unless a longer retention period is required by law or reasonably necessary for a live
dispute, complaint, fraud prevention matter or regulatory obligation, you must securely
delete or anonymise Customer personal data obtained through the Service once it is no
longer needed for the permitted purposes.

12. Restrictions

12.1. You must not:

a) contact Customers outside the Service except where authorised by Carmoola or
reasonably necessary to progress an accepted transaction;
b) attempt to bypass Carmoola or avoid paying the Transaction Fee;
c) submit bids that you do not intend or are not able to honour;
d) engage in misleading, unfair, aggressive or unprofessional conduct;
e) misuse Customer or Carmoola data;
f) do anything likely to harm the reputation of Carmoola or the integrity of the
Service; or
g) use the Service in breach of any applicable law.

13. Liability

13.1. Nothing in these Dealer Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

13.2. Subject to clause 13.1, Carmoola does not guarantee:

a) the accuracy or completeness of Customer information;
b) that any vehicle will be available, suitable or saleable;
c) that any Customer will accept a bid;
d) that any proposed transaction will complete; or
e) that the Service will be uninterrupted or error-free.

13.3. Subject to clause 13.1, Carmoola shall not be liable for:

a) any loss arising from your commercial decision to bid or not bid;
b) any loss arising from your inspection, valuation, collection, transport, storage,
repair or resale of a vehicle;
c) any dispute between you and a Customer relating to the sale of a vehicle;
d) any indirect or consequential loss; or
e) any loss of profit, revenue, business or opportunity.

13.4. Subject to clause 13.1, Carmoola’s total aggregate liability to you arising out of or in
connection with these Dealer Terms shall not exceed the total Transaction Fees paid by
you to Carmoola in the 12 months preceding the event giving rise to the claim.

14. Indemnity

14.1. You shall indemnify and keep indemnified Carmoola against all losses, liabilities, costs,
expenses, claims and demands suffered or incurred by Carmoola arising out of or in
connection with:

a) your breach of these Dealer Terms;
b) your breach of applicable law;
c) your misuse of Customer data;
d) any act or omission by you or your staff, agents or contractors in connection with
a vehicle transaction; or
e) any claim or dispute brought by a Customer or third party arising from your
conduct, except to the extent caused by Carmoola’s negligence or breach.

15. Withdrawal and termination

15.1. You may leave the Network at any time by giving written notice to Carmoola.

15.2. Carmoola may suspend or terminate your participation in the Network immediately on
written notice if:

a) you commit a material breach of these Dealer Terms;
b) you fail to pay any sum due on time;
c) you engage in conduct that creates legal, regulatory, reputational or operational
risk;
d) you become insolvent or cease trading; or
e) Carmoola reasonably decides to withdraw or restructure the Service.

15.3. Carmoola may also remove you from the Network at any time on reasonable written
notice.

15.4. Termination or suspension does not affect:

a) any rights or obligations already accrued;
b) any transaction already in progress; or
c) clauses intended to survive termination, including those relating to fees, data
protection, liability, indemnity and governing law.

16. Changes to the Terms

16.1. Carmoola may amend these Dealer Terms from time to time.

16.2. The amended Dealer Terms will be posted on our website and will take effect from the
date they are posted.

16.3. Where we consider a change to be material, we will aim to give you reasonable prior
notice.

16.4. If you continue to participate in the Network after the effective date of any updated
Dealer Terms, you will be treated as having accepted them.

17. General

17.1. These Dealer Terms are between you and Moola Asset Management Limited only.

17.2. No person who is not a party to these Dealer Terms shall have any right under the
Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Dealer Terms.

17.3. If Carmoola does not immediately enforce any right under these Dealer Terms, that does not mean it has waived that right.

17.4. If any provision of these Dealer Terms is found to be invalid, illegal or unenforceable, the remainder shall remain in full force and effect.

17.5. These Dealer Terms constitute the entire agreement between the parties in relation to participation in the Network.

17.6. These Dealer Terms and any non-contractual disputes or claims arising out of or in
connection with them are governed by the laws of England and Wales.

17.7. The courts of England and Wales shall have exclusive jurisdiction to determine any
dispute or claim arising out of or in connection with these Dealer Terms.

18. Contact details 

Moola Asset Management Limited
Email: dealers@carmoola.co.uk
Website: www.carmoola.co.uk