“Sell My Car” Customer Terms and Conditions
Last updated: 23 March 2026
1. About these Terms
1.1. These terms and conditions ("Terms") govern your use of the Sell My Car service ("Service") operated by Moola Asset Management Limited ("we", "us", "our" or "Carmoola"), a company registered in England and Wales, with company number 14712041.
1.2. The Service helps you find dealers in our network who may want to buy your car, and helps manage the payment process if you decide to sell. Through the Service, you can submit details of a vehicle you may wish to sell, we may circulate those details to selected dealers in our closed dealer network, those dealers may submit bids, and we may present the best bid or a shortlist of bids to you.
1.3. By submitting vehicle details through the Service, you confirm that you accept these Terms and agree to be bound by them.
1.4. The Service is operated by Moola Asset Management Limited and is intended to be separate from any FCA-regulated consumer credit activities carried on by Carmoola Limited. The Service is not a consumer credit product and Carmoola is not providing regulated advice or acting as a regulated broker in relation to the sale of your vehicle under these Terms. Nothing in these Terms is intended to suggest that the Service forms part of any regulated lending product or service.
2. Carmoola’s role
2.1. Carmoola acts only as the operator of the Service and as an intermediary between you and participating dealers.
2.2. In particular, Carmoola:
a) is not the buyer of your vehicle;
b) is not an auctioneer;
c) is not acting as your agent, fiduciary, trustee or adviser;
d) does not owe you any duty to obtain the best possible market price for your vehicle; and
e) does not guarantee that any dealer will submit a bid, that any bid will be the highest available in the wider market, or that any transaction will complete.
2.3. We operate a closed network of participating dealers. Your vehicle details will only be circulated within that network and will not be marketed to the whole market.
2.4. Our role is limited to:
a) receiving the details you submit about your vehicle;
b) sharing those details with dealers in our network;
c) presenting eligible bids that we receive back from those dealers;
d) facilitating arrangements connected with a proposed sale; and
e) handling the payment flow for completed transactions in accordance with these Terms.
2.5. In return for our role, we will receive a fixed fee from the dealership purchasing your vehicle.
2.6. The contract for the purchase of your vehicle is between you and the purchasing dealer, not between you and Carmoola.
3. How the Service works
3.1. The Service generally operates as follows:
a) you complete our online form and provide information, documents, photographs and/or videos and contact details;
b) we review the submission and, if accepted onto the Service, circulate the listing to some or all of the dealers in our network;
c) dealers may submit blind bids during the relevant bidding window, which will usually be around 48 hours but may be shorter or longer;
d) we present to you the highest bid, or a shortlist of the highest bids, in our discretion;
e) you may choose whether or not to accept a bid;
f) if you accept a bid, collection, inspection, verification and payment arrangements are made; and
g) if all completion conditions are satisfied, the transaction completes and payment is released to you.
3.2. We may decide, acting reasonably, not to circulate a vehicle to dealers, not to continue a listing, or to remove a listing from the Service, including where we suspect fraud, criminality, sanctions issues, identity concerns, unclear ownership, inaccurate information or any breach of these Terms.
3.3. We do not guarantee that:
a) your vehicle will be accepted onto the Service;
b) any dealer will bid;
c) any bid will meet your expectations;
d) any accepted bid will proceed to completion; or
e) any particular completion timetable will be achieved.
4. Eligibility
4.1. To use the Service, you must:
a) be at least 18 years old;
b) be resident in the United Kingdom;
c) be the legal owner and registered keeper of the vehicle, or have the registered keeper’s and legal owner’s express written authority to sell it;
d) have full legal right to sell the vehicle; and
e) provide any documents or information we or the dealer reasonably require for identity, ownership, anti-fraud, anti-money laundering, sanctions, vehicle history or transaction checks.
4.2. You must not use the Service in relation to any vehicle:
a) which you do not have legal authority to sell;
b) which is subject to finance, hire purchase, logbook loan or any other encumbrance, unless we expressly agree that it may proceed on the basis that the relevant amount will be settled as part of or before completion;
c) where any information you provide would be inaccurate, incomplete or misleading.
4.3. The Service is intended for private individuals selling a vehicle they own in a personal capacity. You must not use the Service to sell vehicles in the course of a business, trade or profession unless we expressly agree otherwise in writing.
5. Your information and obligations
5.1. You are responsible for ensuring that all information you provide to us and to any dealer is true, accurate, complete and not misleading.
5.2. This includes information about:
a) make, model, derivative, registration year and specification;
b) mileage;
c) condition, including interior, exterior, tyres, wheels and mechanical condition; d) service history and MOT status;
e) accident history, repairs, damage, modifications and known faults;
f) write-off status or insurance history;
g) number of keys, documents and accessories;
h) outstanding finance or any other encumbrance; and
i) your identity, ownership and authority to sell.
5.3. You must upload photographs and/or videos that fairly and accurately show the current condition of the vehicle, including any material damage or defects.
5.4. You must promptly tell us if any information changes after submission and before completion.
5.5. If the information you provide is inaccurate, incomplete or misleading, then, without limiting any other rights or remedies:
a) a dealer may reduce, withdraw or refuse any bid;
b) we may suspend, cancel or remove your listing from the Service;
c) we may delay or refuse to release funds pending investigation; and
d) you will be responsible for any reasonably foreseeable loss, cost, expense or liability suffered by Carmoola or the dealer as a result of your breach of these Terms, including wasted transport, inspection, storage, administration or third-party costs, except to the extent such loss was caused by our negligence or breach.
6. Bids and offers
6.1. Any price indication, estimate, guide price or other valuation shown to you before bidding, if applicable, is for guidance only and is not an offer to buy your vehicle.
6.2. Any bid submitted by a dealer through the Service:
a) is made by that dealer and not by Carmoola;
b) is based on the information you have provided;
c) may be subject to further checks, inspection, document verification and collection arrangements; and
d) may lapse, be revised or be withdrawn if the vehicle or your circumstances do not materially match what was disclosed.
6.3. We may, but are not obliged to, present only the best bid or a shortlist of bids. We do not undertake to show you every bid received.
6.4. Carmoola charges participating dealers a standard fee for completed sales.
6.5. You acknowledge that the existence of a higher or lower price elsewhere in the market does not mean any bid presented through the Service is unfair or invalid. It is your decision whether to accept a bid.
7. Acceptance
7.1. You are under no obligation to accept any bid.
7.2. If you accept a bid, this means you are confirming that you wish to proceed with that dealer at that price, subject to any remaining completion conditions, including any verification, inspection, dealer confirmation and payment arrangements.
7.3. A binding sale of the vehicle is only completed when all of the following have occurred:
a) you have accepted the dealer’s bid;
b) the dealer has confirmed it will proceed;
c) the dealer’s purchase funds have been received by Carmoola or otherwise irrevocably committed for the transaction; and
d) the vehicle has been collected by or on behalf of the dealer.
7.4. Until all of the steps in clause 7.3 have occurred, the transaction has not completed.
7.5. Once the transaction has completed under clause 7.3, the sale is final except where required otherwise by law or expressly agreed in writing by the dealer.
8. Inspection, revised price and refusal to proceed
8.1. Before or at collection, the dealer or its agent may inspect the vehicle and check that it materially matches the description, documents and photographs you provided.
8.2. If the vehicle materially matches your description, the dealer should complete the purchase at the agreed price.
8.3. If the dealer reasonably concludes that the vehicle does not materially match your description or that there is an issue affecting ownership, title, finance, legality, roadworthiness, identity or fraud risk, the dealer may decline to proceed with the purchase.
8.4. If the sale does not complete because of a material discrepancy, inaccurate information or a breach of these Terms by you, we may recover from you any reasonable third-party costs already incurred in connection with the aborted transaction.
9. Collection and transfer of title
9.1. If a transaction is proceeding, Carmoola and/or the dealer will arrange collection of the vehicle at a mutually agreed time and location.
9.2. At collection, you must hand over all items and documents reasonably required to complete the sale, which may include:
a) the vehicle;
b) all keys in your possession;
c) the V5C registration document if available;
d) MOT documentation if applicable;
e) service history and manuals if available; and
f) any other ownership, finance settlement or identification documents reasonably requested.
9.3. Title to and risk in the vehicle pass to the dealer only when the sale completes in accordance with clause 7.3.
10. Payment
10.1. Carmoola may receive and hold the dealer’s purchase funds for the purpose of facilitating the transaction.
10.2. Carmoola will not release payment to you unless and until the transaction has completed in accordance with clause 7.3 and any required checks have been completed to our reasonable satisfaction.
10.3. Once completion has occurred, Carmoola will transfer the agreed sale proceeds to the bank account nominated by you, less only any sums that these Terms permit us to deduct or retain.
10.4. Unless otherwise stated, payment to you will usually be made within 3 working days after completion.
10.5. You are responsible for ensuring that your bank details are accurate. We will not be liable for delay or loss caused by incorrect payment details supplied by you, unless caused by our negligence.
10.6. If we are required by law, court order, law enforcement request, sanctions obligation, anti-fraud requirement, or our internal financial crime controls to delay, withhold, freeze, return or refuse funds, we may do so.
11. Fees
11.1. The Service is free for customers.
11.2. Carmoola does not charge you any listing fee, success fee, commission or other customer fee for using the Service.
11.3. Carmoola charges participating dealers a fee for completed sales. That fee is the same basis across participating dealers and is not intended to create an incentive for Carmoola to favour one dealer over another bid for your vehicle.
11.4. We may recover specific third-party costs from you in limited circumstances, such as where a transaction aborts because you breached these Terms.
12. Cancellation and withdrawal
12.1. You may withdraw your vehicle from the Service at any time before you accept a bid, without charge.
12.2. After you have accepted a bid but before completion under clause 7.3, you may ask to cancel the proposed transaction. However, if the dealer or Carmoola has already incurred reasonable third-party costs because you changed your mind or because information you provided was inaccurate, we may recover those reasonable costs from you.
12.3. Once completion has occurred under clause 7.3, the sale is final and you cannot unilaterally cancel or reverse it.
12.4. Your statutory rights, if any, are not excluded. However, you acknowledge that: a) the Service provided by Carmoola under these Terms is separate from the sale contract for the vehicle between you and the dealer; and b) any rights you may have in relation to the Carmoola service contract do not automatically give you a right to unwind a completed sale of the vehicle to the dealer.
13. Regulatory and complaints
13.1. The Service under these Terms is provided by Moola Asset Management Limited as a separate, unregulated service relating to the sale of vehicles. It is not carried on by Carmoola Limited as part of its FCA-regulated activities.
13.2. Complaints about this Service should be made directly to Carmoola via complaints@carmoola.co.uk. We will handle complaints about this Service under our own complaints process. We will aim to acknowledge your complaint within 2 working days and aim to resolve it as soon as reasonably possible.
13.3. Nothing in these Terms gives you any rights against Carmoola Limited in relation to regulated credit activities unless you are separately using a regulated product or service provided by that entity under separate terms.
14. Data protection and privacy
14.1. To provide the Service, we may collect, use and share your personal data and vehicle information, including with dealers in our network and with third-party service providers who support fraud prevention, collection, payment and related operational processes.
14.2. We may share your personal data with one or more dealers where necessary to assess your vehicle, obtain and present bids, progress a proposed sale, arrange collection, carry out checks and complete a transaction if you choose to proceed. We require dealers receiving your data through the Service to use it only for purposes connected with the proposed purchase, related checks, completion of the transaction and their legal or regulatory obligations.
14.3. Once your personal data is shared with a dealer, that dealer will normally process it as an independent controller for its own purposes connected with assessing, progressing and completing the proposed purchase, and for complying with its legal and regulatory obligations.
14.4. We will process your personal data in accordance with our Privacy Policy.
15. Liability
15.1. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
15.2. Subject to clause 15.1, Carmoola shall not be liable for:
a) any failure by a dealer to submit a bid; b) any bid level or vehicle valuation;
c) any decision by you to accept or reject a bid;
d) any refusal by a dealer to proceed, or any revised price proposed by a dealer, where permitted under these Terms;
e) any indirect or consequential loss;
f) any loss of profit, loss of bargain, loss of opportunity or loss arising from market movement; or
g) any dispute between you and the dealer arising out of or in connection with the vehicle sale contract.
15.3. Subject to clause 15.1, our total aggregate liability to you arising out of or in connection with the Service shall not exceed the lower of:
a) the agreed sale price of the vehicle in the relevant completed transaction; and
b) £10,000.
16. Changes to the Terms
16.1. We may amend these Terms from time to time.
16.2. The amended Terms will be posted on our website and will take effect from the date they are posted.
16.3. Where we consider a change to be material, we may also notify you using the email address you have provided to us.
16.4. The version of the Terms in force when you submit your vehicle to the Service will apply to that submission, unless a later version is required by law or you expressly agree to it.
17. General
17.1. Nothing in these Terms is intended to or shall deprive you of any rights you may have under applicable mandatory law.
17.2. If we do not immediately insist that you do anything you are required to do under these Terms, or if we delay in taking steps against you in respect of your breach of these Terms, that will not mean that we have waived our rights and will not prevent us from taking steps against you later.
17.3. If any provision or part-provision of these Terms is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If that is not possible, it shall be deemed deleted. Any modification or deletion shall not affect the validity and enforceability of the rest of these Terms.
17.4. Without prejudice to any other rights or remedies we may have, you acknowledge that damages alone may not be an adequate remedy for your breach of these Terms and that we may be entitled to seek injunctive relief, specific performance or other equitable relief.
17.5. These Terms are between you and Moola Asset Management Limited only. No person who is not a party to these Terms shall have any right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.
17.6. These Terms, and any non-contractual disputes or claims arising out of or in connection with them, are governed by the law of England and Wales.
17.7. The courts of England and Wales shall have non-exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms.
18. Contact details
Moola Asset Management Limited
Email: support@carmoola.co.uk
Website: www.carmoola.co.uk