Amy Rushby

Amy Rushby’s background in the industry

Amy Rushby is a co-founder and Director of Product and Operations at Carmoola. She’s the driving force behind our product innovation, designing car finance journeys that are simple, smart, and built around what customers actually need.

She’s led the launch and evolution of Carmoola’s car finance services that are now used by thousands of UK drivers. From compliance to operations, she keeps things smooth under the hood and ensures everything we offer at Carmoola meets FCA standards, without compromising on clarity or charm.

Amy Rusbhy is a certified Specialist Automotive Finance (SAF) Expert, a professional accreditation backed by the Finance & Leasing Association (FLA). The SAF Expert programme provides professionals with in-depth knowledge of consumer credit regulation, motor finance products, and ethical lending standards. Amy’s certification affirms her expertise in car finance options like Hire Purchase (HP) and Personal Contract Purchase (PCP), and responsible lending practices that prioritise positive customer outcomes. Her insights are grounded in real operational leadership and supported by formal industry training.

When Amy writes, she writes from the driver’s seat. Her articles draw directly from her day-to-day work in product, operations and compliance to make car finance feel less like paperwork and more like progress. Amy is deeply focused on delivering the best possible customer experience across every stage of a car finance journey. She champions Carmoola’s customer-first approach to car finance by using behavioural science to design products that are intuitive, transparent, and easy to navigate. She has tapped into insights from leading behavioural science experts, including Josh Wright, to help customers make smarter money choices, enjoy the product journey, and breeze through every step by removing friction.

Thanks to Amy, Carmoola stays ahead of the curve, always delivering car finance that’s not just compliant but customer-first, transparent, and delightfully easy to use.